How to Reduce Booking.com Commissions with Direct Bookings
Booking.com commissions typically range from 15 to 25% per reservation. For a hotel doing significant volume through OTAs, a substantial share of revenue goes to commission fees.
The Direct Booking Strategy
The goal is not to leave OTAs: they provide valuable visibility. The goal is to shift a portion of bookings to your own website, where Diafa Direct charges 3% commission instead of the 15 to 25% an OTA takes.
What You Need for Direct Bookings
- A booking engine on your website with real-time availability
- Online payment in the methods your guests use, from local cards to international ones
- Rate parity or a slight incentive for direct bookers
- A professional booking experience that matches OTA quality
How Diafa Direct Works
Diafa Direct is the booking engine included with Diafa PMS. It runs on the property's own website, in the property's own colours, so guests never leave for another site. Guests choose dates, compare rooms, and pay online. A completed booking enters the PMS straight away as part of the same live inventory, with nothing to re-enter or import.
Measuring the Shift
Diafa PMS records the source of every reservation. Channel performance reports show revenue and commission per channel, so you can measure exactly how much you save as direct booking volume grows.