Diafa PMSDiafa PMS

Transparent pricing

Choose the plan that fits your operation. Add what you need as you grow.

Starter

Run the property, keep the channels in sync

Up to 20 rooms

From £89/month
  • Reservations, front desk and guest folio
  • Housekeeping with the Diafa Ménage mobile app
  • Channel manager (Booking.com, Airbnb, Expedia and 1000+ others)
  • Card, Apple Pay, Google Pay and bank transfer through Stripe, with multi-currency invoicing
  • Offline-first operation on the local Master Client
  • Guest profiles & VIP tiers
  • Essential reporting tools
  • Multilingual interface with RTL layouts
  • Team user access
  • Email support
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Most Popular

Professional

Shift demand to your own site, ask your own data questions

Up to 50 rooms

From £229/month
  • Everything in Starter
  • Diafa Direct booking engine, 3% commission on direct bookings
  • Guest Experience for in-room service ordering and pre-arrival upselling
  • Hotel Intelligence: ranked insights and room moves from your own data
  • AI chat with your hotel data
  • Full reporting suite including forecasts
  • Per-channel commission tracking
  • GDPR compliance tools
  • Guest feedback collection
  • Guest list export for marketing
  • Webhooks & REST API
  • Real-time notifications
  • WhatsApp guest messaging, message usage billed separately
  • Expanded team user access
  • Priority email support
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Enterprise

The full platform, quoted for your operation

50+ rooms · Multi-property

Custom

Tailored to your operation

  • Everything in Professional
  • Revenue Management: a forecast for each night ahead and a suggested rate inside your limits
  • Market intelligence with daily competitor rates
  • Diafa Resto restaurant integration
  • Multi-property management
  • Secondary Client (manager view)
  • MCP Server (external AI tools query your data)
  • Full brand customization
  • Dedicated onboarding
  • Payment pre-authorization (when needed)
  • Unlimited user accounts
  • Priority support with chat
Get a Quote

Prices shown are starting prices and exclude VAT. Final cost depends on number of rooms and selected features. WhatsApp message usage is billed separately.

Which plan fits your property?

Each plan is designed for a specific operational profile. Choose the one that matches where your property is today.

Starter

You run the front desk yourself and you already sell on the OTAs. Reservations, housekeeping, folios and local payments have to be dependable, availability has to stay in sync, and none of it can depend on the connection holding.

  • Small guesthouses and B&Bs up to 20 rooms
  • Properties already listed on Booking.com, Airbnb or Expedia
  • Places where the line drops and the working day continues anyway

Professional

You want to move share off the OTAs and onto your own site, put service ordering on your guests' own phones, and ask questions of your own data instead of assembling reports. WhatsApp guest messaging comes with the plan, with its message usage billed separately.

  • Hotels and hostels with 20–100 rooms
  • Properties investing in their own direct channel
  • Teams that would rather query their data than assemble reports

Enterprise

You want the whole platform scoped to your operation rather than assembled one module at a time, a suggested rate for every night ahead rather than guesswork, and more than one property under a single account.

  • Properties with 50+ rooms
  • Multi-property groups needing centralized management
  • Operations that want AI-driven rate movement across the portfolio

What changes as you move up

1

Starter: Operations and distribution

Run the property, keep the channels in sync

Everything the front desk needs day to day: reservations, check-ins, housekeeping, guest folios, local payment rails, invoicing, guest profiles, and essential reports, with the channel manager included from the first plan rather than sold as an upgrade. All of it runs on the local machine, so the working day never waits for the connection.

2

Professional: Direct demand and your own data

Sell on your own site, ask your own data questions

Adds the Diafa Direct booking engine. Diafa Direct charges 3% on a direct booking, where an OTA takes 15–25%, so every booking that moves to your own site lowers your blended cost of distribution. The Guest Experience comes in at this level, putting service ordering and pre-arrival upselling on the guest's own phone. Hotel Intelligence ranks what matters on the dashboard and in reports, availability and rates, worked out from your own data with no language model involved, which is why it keeps working offline. AI chat answers questions about your hotel data in plain language, and the reporting suite opens up in full with forecasts. WhatsApp guest messaging comes with the plan as well; because WhatsApp itself charges per message, that usage is billed separately.

3

Enterprise: The full platform

The whole platform, a rate suggested for every night ahead

Everything in Professional, plus Revenue Management, market intelligence bringing the rates of the properties you compete with in every morning, the Diafa Resto restaurant integration, multi-property management, the Secondary Client for managers, MCP access so external AI tools can query your data, full brand customization, and dedicated onboarding. Scoped and quoted for the operation rather than sold from a list.

What comes with each plan

Starter carries operations and distribution together. Professional adds direct demand, the Guest Experience, AI over your own data and WhatsApp guest messaging: every module comes with the plan, and only WhatsApp message usage is billed separately, because WhatsApp charges per message. Enterprise covers the whole platform and is scoped and quoted for the operation.

  • Guest Experience for QR-code ordering of in-room services, from Professional
  • WhatsApp guest messaging for confirmations, pre-arrival reminders, and review requests, from Professional
  • WhatsApp message usage is billed separately: WhatsApp charges per message, and the rate depends on the guest's country
  • Diafa Resto for restaurant orders charged straight to the guest folio, from Enterprise

Get a Custom Quote

Tell us about your property and we will send you a personalized pricing estimate.

All Plans Include

Channel manager from Starter
Works without internet
Multi-currency operations, up to 3 currencies
Local and international payment methods
Automatic software updates
Data backup via cloud sync
Training sessions
No setup fees

Frequently Asked Questions

What payment methods do you accept for subscriptions?
Payments run on Stripe. The subscription is paid by card, SEPA Direct Debit or bank transfer, with the local method for your country where Stripe offers one: MobilePay, Swish, Bancontact, TWINT or ACH Direct Debit. Your guests pay over the same connection, and cash is recorded on the guest folio.
Is there a setup fee?
No. We handle installation and onboarding at no extra cost.
Can I change plans later?
Yes. Upgrades or downgrades can be made at any time, and changes apply to the next billing cycle. Modules can be added or removed as needed.
Do you offer a free trial?
We start with a personalized demo, then give you 14 days to test with your property's actual data.
What are modules?
Starter carries operations and distribution together, including the channel manager. Professional adds direct bookings, the Guest Experience, AI over your own data, WhatsApp guest messaging and the full reporting suite: every module comes with the plan, and only WhatsApp message usage is billed separately, because WhatsApp charges per message. Enterprise covers the whole platform, adds market intelligence and Revenue Management, and is scoped and quoted for the operation.
Is the channel manager really included on Starter?
Yes. Distribution is not an upgrade. Even the smallest property is selling on the OTAs from day one, so the channel manager is part of the first plan rather than something you graduate into.
Does Diafa Direct charge a commission?
Yes, 3%. Diafa Direct is a booking engine on your own website, and a direct booking through it carries a 3% commission where an OTA takes 15–25% of the same reservation. Every booking that moves across lowers your blended cost of distribution.
What is Hotel Intelligence on Professional?
Hotel Intelligence reads your bookings, arrivals, payments and channels and brings the few things that matter to the top of the screen you are working in. The dashboard shows the day: occupancy against the past week, VIP arrivals, no-shows, departures with a balance still open and today’s takings. Reports, availability and rates carry their own, such as booking lead time, channel mix or rate plans that have stopped selling. Each insight is ranked by how much it matters and shows the figure behind it, and when one booking splits an empty stretch in two it proposes a room move and opens the room change for you to confirm. It is worked out from your own data with no language model involved, which is why it costs nothing extra and works offline.
Does Diafa PMS work offline?
All operations continue on the local database. Sync resumes automatically when connected.
What kind of support do you provide?
Starter includes email support. Professional adds priority email. Enterprise includes priority support with chat and dedicated onboarding.
Is my data secure?
Your front desk data is stored locally on your machine. Cloud sync is hosted securely with encrypted connections by Diafa PMS on servers in Helsinki.
Can I use Diafa PMS for a hostel?
Yes. Hostels are supported, with dormitory room types including individual bed records and bed-level inventory, booking, and housekeeping.
Do you support multiple properties?
Yes, on Enterprise plans. One account can manage multiple properties and access cross-property settings.
What platforms does Diafa PMS run on?
The front desk app runs on Windows, macOS, and Linux. Diafa Ménage, the housekeeping app, runs on Android. The monitoring app for managers run also on Windows, macOS, and Linux. A version on Android is also being developped.
Where are your servers located?
Our cloud infrastructure is hosted in Helsinki. Data is processed and stored on our Helsinki servers and does not leave the EU. As we expand to new markets, we adapt our infrastructure to comply with local data protection regulations.
Is Diafa PMS GDPR compliant?
Yes. Diafa PMS includes guest data export on request, data anonymization, consent tracking, and configurable retention policies with auto-anonymization. Professional and Enterprise plans include the full GDPR compliance toolkit.
Do you charge for migrating our existing data?
We handle migration from your existing PMS, spreadsheets, or other database formats. Simple migrations are included in onboarding; complex ones may carry a fee, which we quote before any work starts.
Who owns my data?
You do. Your front desk data is stored locally on your machine. You can export your data at any time. If you cancel your subscription, your local data remains yours.
How does installation work?
Our team handles the installation remotely. We install the front desk app on your machine, configure your property settings, and migrate your existing data when possible.
How long does rollout take?
Most properties are operational within one week. We handle remote installation, property configuration, and staff training. Data migration from existing systems may add a few extra days depending on complexity.
When should I add modules like WhatsApp or the Guest Experience?
Start with core operations. Once your front desk and distribution workflows are stable, add modules one at a time. Each module can be activated or deactivated at any point without affecting your existing data.
How do I decide between Professional and Enterprise?
Professional is for a single property that wants direct demand, the Guest Experience, WhatsApp guest messaging and AI over its own data. Enterprise is for an operation that wants a daily view of competitor rates, a suggested rate for every night ahead that the team reviews and applies, the restaurant integration, and more than one property under a single account. If you manage more than one property, Enterprise is the right fit.
What does onboarding include?
Remote installation of the front desk app on your machine, property configuration (rooms, rates, taxes, currencies), staff training sessions, and data migration from your existing system when applicable. All at no extra cost.
Can I migrate from spreadsheets or another PMS?
Yes. We handle migration from existing PMS systems, spreadsheets, and other database formats. The process includes data validation to ensure accuracy. Migration complexity determines whether there is an additional fee.

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